H.E. Ms. Samantha Job CMG MVO, British Ambassador to Sweden and the British-Swedish Chamber of Commerce cordially invite all members to the AGM followed by a drinks reception at the British Ambassador’s Residence. 

We are pleased to welcome Per Sundin, President, Music & Artist Relations at Pophouse Entertainment as guest of honour and speaker. Mr. Sundin is known for his work with artists such as Avicii, Tove Lo, Swedish House Mafia, and ABBA. He is also the co‑founder of Avicii Experience, a museum dedicated to Avicii, with whom he worked closely after signing him in 2010. He has been widely recognized for his pivotal role in the rise of Spotify and the musicstreaming‑ era—a story portrayed in the Netflix series The Playlist.

Mr Sundin will be addressing ”Music - Frontrunner of Change”